NEW + BESTSELLERS Limited Edition

Get your magical looks + hair all set, with mushroom clips inspired by Smurfette.

Blend and perfect your makeup with a Smurfy effect. This 2-piece, mushroom-shaped sponge blends liquid, powder or cream formulas smoothly.

From our lips to yours—say hello to the ultimate lip care lineup for super, soft lips sealed with a kiss. Treat your lips to a stronger moisture barrier with Cherry Treat Conditioning + Strengthening Lip Oil. Boost lips’ smoothness, firmness, and bounce with Plush Puddin’ Intensive Recovery Lip Mask. Lip lock with our thirst-quenching treats to keep your lips plump and juicy day + night.

Get people talking about ya naturally luscious lips with this next-level clean and cruelty-free lip care: The plush, pudding-like texture coats lips with supercharged moisture, resulting in a smoother, firmer and plumper-looking pout.

Splash on this lip stain that goes on glossy and leaves behind a soft tint—delivering instant hydration for an effortless, low-maintenance look.

Splash on this lip stain that goes on glossy and leaves behind a soft tint—delivering instant hydration for an effortless, low-maintenance look.

A collection of creamy longwear eyeshadow sticks that deliver high-impact color intensity in just a single swipe. Each matte, shimmer and mega-sparkle shade were expertly developed to create endless looks with dimension from subtle to shimmered, to wet-diamond, sparkle effect.

A collection of creamy longwear eyeshadow sticks that deliver high-impact color intensity in just a single swipe. Each matte, shimmer and mega-sparkle shade were expertly developed to create endless looks with dimension from subtle to shimmered, to wet-diamond, sparkle effect.

A collection of creamy longwear eyeshadow sticks that deliver high-impact color intensity in just a single swipe. Each matte, shimmer and mega-sparkle shade were expertly developed to create endless looks with dimension from subtle to shimmered, to wet-diamond, sparkle effect.

Bleenndd, perfeeccttt, HIKE! Get that Fenty Face game-day ready with this all-new, limited-edition sponge—all decked out in a football-shape design.

Gameday calls for reppin’ your team, and Fenty Face calls for reppin’ Fenty. Show your team spirit and amp up your game-face with these hyper-limited, Team Fenty undereye stickers.

Meet your juiced-up multitaskers made to cleanse, tone and hydrate skin with sun protection in an exclusive collector's case. Clinically tested on all skin tones—and designed to put in the work so you don't have to.

Catch yourself in all your glory with a handheld mirror to keep your Fenty looks on point and the essence of Smurfette reflected. So get your blue’tiful glow up on and take a Smurfastic peek anytime.

The Comeback Kid Instant Damage Repair Treatment penetrates deep into the cortex to provide inside-out repair strengthening fragile curls.

Keep things fun with a duo made for effortlessly styling edges on the go. Lock your edges and styles into place with The Controlling Type Hair-Thickening Edge Control Gel, a high hold gel that works overtime to protect + repair. Then smooth baby hairs, swirl strands + swoop edges with the help of The Side Stick 3-in-1 Edge Styling Tool, the most lux’d up, ergonomic styling tool.

This limited-edition gloss gang is coming through—again—with 10 universal shades in 5 finishes ranging from juicy or shimmered, to hot or icy. Plus, it comes with a pink makeup bag for you to take your gloss to go. Get ready to play and pout the Gloss Bomb way.

The ultimate hydration + heat protection duo. Packed with our signature Amber Bouquet scent and Replenicore-5 to repair split ends and combat breakage, this duo keeps your strands healthy and thriving.

Unlock endless styles with The Maintenance Crew. Essentials repair and nourish hair, now with our deep conditioner for extra hydration.

The Protection Posse is all the backup your hair needs to effortlessly move between styles. Powered by Replenicore-5, this duo links up for full-on protection against breakage. 

The only trio of washday curlfriends you’ll need for hydrated, defined curls that withstand humidity. The Rich One Moisture Repair Shampoo gently cleanses, flexing its plush, moisturizing lather—making something so everyday, feel so extra. The Richer One Moisture Repair Deep Conditioner is a luxe, extra-rich conditioner that spreads and melts right into dry, damaged hair easily for faster conditioning. And The Homecurl Curl-Defining Cream, an award-winning silicone-free gel-cream that shapes, defines + enhances curls in one step with soft, touchable definition. All loaded with our reparative complex, Replenicore-5, and paired with our signature Amber Bouquet scent, this trio has your back when it comes to keeping your curls in check.