NEW + BESTSELLERS

PLUMP N JUICY LIPS STRAIGHT UP: Your moisture barrier is your lips’ first line of defense against the elements—keep it strong and it’ll stay more hydrated, smoother-looking and flake-free. This ultra-hydrating, non-sticky lip oil goes on clear and keeps lips’ moisture barrier on lock THE LOWDOWN: Hydrates and strengthens the lips’ moisture barrier for fuller-looking lips Antioxidant-rich formula defends lips against environmental stressors Instantly conditions and softens lips, improving lips’ texture over time Nourishes dry, chapped lips + plumps with hydration Jojoba Seed and Rosehip Fruit Oils bind moisture to lips Clear, non-sticky formula  Ultra-plush doe-foot applicator WHAT ELSE?! For all skin types. Vegan, cruelty-free, gluten-free, & earth-conscious.   THE #'S DON'T LIE In a 4-week clinical study of 49 people: Instantly:  Hydrates lips  Improves lips’ texture and smoothness All day: Hydrates lips Fortifies skin barrier After one week: 100% agree it conditions lips  100% agree it leaves lips feeling resilient  98% agree it softens lips  98% agree it strengthens stressed, fragile lips Fill Weight: 5.6 mL / 0.19 fl. oz.

PLUMP N JUICY LIPS STRAIGHT UP: Your moisture barrier is your lips’ first line of defense against the elements—keep it strong and it’ll stay more hydrated, smoother-looking and flake-free. This ultra-hydrating, non-sticky lip oil goes on clear and keeps lips’ moisture barrier on lock THE LOWDOWN: Hydrates and strengthens the lips’ moisture barrier for fuller-looking lips Antioxidant-rich formula defends lips against environmental stressors Instantly conditions and softens lips, improving lips’ texture over time Nourishes dry, chapped lips + plumps with hydration Jojoba Seed and Rosehip Fruit Oils bind moisture to lips Clear, non-sticky formula  Ultra-plush doe-foot applicator WHAT ELSE?! For all skin types. Vegan, cruelty-free, gluten-free, & earth-conscious.   THE #'S DON'T LIE In a 4-week clinical study of 49 people: Instantly:  Hydrates lips  Improves lips’ texture and smoothness All day: Hydrates lips Fortifies skin barrier After one week: 100% agree it conditions lips  100% agree it leaves lips feeling resilient  98% agree it softens lips  98% agree it strengthens stressed, fragile lips Fill Weight: 5.6 mL / 0.19 fl. oz.

PLUMP N JUICY LIPS STRAIGHT UP: Your moisture barrier is your lips’ first line of defense against the elements—keep it strong and it’ll stay more hydrated, smoother-looking and flake-free. This ultra-hydrating, non-sticky lip oil goes on clear and keeps lips’ moisture barrier on lock THE LOWDOWN: Hydrates and strengthens the lips’ moisture barrier for fuller-looking lips Antioxidant-rich formula defends lips against environmental stressors Instantly conditions and softens lips, improving lips’ texture over time Nourishes dry, chapped lips + plumps with hydration Jojoba Seed and Rosehip Fruit Oils bind moisture to lips Clear, non-sticky formula  Ultra-plush doe-foot applicator WHAT ELSE?! For all skin types. Vegan, cruelty-free, gluten-free, & earth-conscious.   THE #'S DON'T LIE In a 4-week clinical study of 49 people: Instantly:  Hydrates lips  Improves lips’ texture and smoothness All day: Hydrates lips Fortifies skin barrier After one week: 100% agree it conditions lips  100% agree it leaves lips feeling resilient  98% agree it softens lips  98% agree it strengthens stressed, fragile lips Fill Weight: 5.6 mL / 0.19 fl. oz.

Your all-time faves are bundled up and ready to glow in this limited-edition trio for face, eyes + lips. Hella Thicc Mascara, Gloss Bomb Stix and Diamond Bomb All-Over Veil are the gift that keeps on giving for looks that keep on serving. We’re talking thick and lifted lashes, juicy shiny lips and superfine allover sparkle—these beauty goodies will get you feeling like a VIP all szn long.

Like a flash nap in a tube. Works on contact to reduce the look of puffiness and dark circles, plumping the look of fine lines, wrinkles and crow’s feet.

This eye gel works on contact to reduce the look of puffiness & dark circles and plumps the look of fine lines, wrinkles and crow’s feet.

Shop Fenty's Flyliner Longwear Liquid Eyeliner. Hyper-saturated and water-resistant with an innovative flex tip for effortless lining that lasts.

A hyper-saturated, water-resistant liquid eyeliner with an innovative flex tip and easy-grip triangle shape for effortless no-limit lining that lasts.

Flypencil Longwear Pencil Eyeliner delivers 20 of the most intense matte, metallic, shimmer, and glitter eyeliner colors you’ve ever seen for endless eye looks.

Play all day with the fly lines you crave: Flypencil Longwear Pencil Eyeliner delivers the most intense matte, metallic, shimmer, and glitter eyeliner colors you’ve ever seen for endless eye looks in any finish.

A tapered foundation brush designed to deliver a seamless, airbrushed finish.

Shop Fenty Beauty's Full Frontal Volume Mascara. A do-it-all mascara with an exclusive flat-to-fat brush that instantly volumizes.

FULL, FIRM. AIR-TOUCHED FULL COVERAGE.Give it to me quick:A medium-density liquid foundation brush designed to give any Fenty Beauty liquid foundation seamless, air-touched full coverage.Tell me more:Meet the Fenty foundation brush designed to make skin look like skin. The Full-Bodied Foundation Brush 110 is...

A limited-edition, vivid shimmer eyeliner with intense pigment and precise application.

A limited-edition, vivid shimmer eyeliner with intense pigment and precise application.

Our Number One gloss now with pure, creamy, color and incredible shine. Lips are instantly smoother and voluminous looking. 

Our Number One gloss now with pure, creamy, color and incredible shine. Lips are instantly smoother and voluminous looking. 

Get plump, juicy lips with Gloss Bomb Heat. Experience the O.G. Gloss Bomb with an extra hot twist. Try it now for a shimmer-free, fuller-looking pout.

Get plumper, tinted lips with Gloss Bomb Heat. Experience the O.G. Gloss Bomb with an extra hot twist. Try it now for a shimmer-free, fuller-looking pout.

Get plumper, tinted lips with Gloss Bomb Heat. Experience the O.G. Gloss Bomb with an extra hot twist. Try it now for a shimmer-free, fuller-looking pout.